Marketing + Strategy = Growth + Revenue

The Marketing Equation is a UK-based business consultancy operated by Andy Roberts, specialising in the sport, leisure, media and gaming sectors.

Andy’s marketing and business operations know-how allied to clearly defined strategies have consistently delivered significant returns for our clients. Recent assignments have included:

  • Operating as a part-time Head of Marketing for a growing sports media business
  • Delivery of a social media strategy for a major betting & gaming organisation
  • Strategic marketing for a £multi-million backed sports app start-up
  • Consultancy to various marketing agencies and VCs


Sport Acuity

In addition to his personal consultancy, Andy is a Co-Founder and Director of Sport Acuity, a professional services company for the sports industry. Sport Acuity provides strategy, creativity and delivery across business development, marketing, media and content for global governing bodies, clubs and athletes, tech and performance businesses, betting and gaming operators.


The Marketing Equation does consultancy with a difference.

Each assignment is different but there are always common themes. Drawing on extensive experience, Andy is always able to spot quick wins and rapidly add value. But the real victories are to be had from defined strategy.

We’re refining the magic formula daily, but to us it’s marketing + strategy = growth + revenue. Simple.

The Marketing Equation Ltd

Company Reg No: 10027908

VAT Reg No: 235 0036 51

Registered Office: 33 Park Place, Leeds, LS1 2RY, UK

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