Andy Roberts, interviewed by BBC's Simon Jack

Andy Roberts, Founder & Director

Andy is an seasoned marketing professional of more than 15 years’ experience with particular experience in sports media, publishing, gaming and leisure.

Andy has worked with clients and managed campaigns for advertisers in the telecoms, automotive, FMCG, IT and financial services sectors to name but a few.

He’s seen here accepting a DBA Design Effectiveness Gold Award in 2015 for’s hugely successful rebrand, a project Andy led as Marketing Director at Perform Group.

In both a client-side and consulting capacity, Andy has undertaken senior marketing and commercial roles for a variety of brands such as Sky Sports,, Planet Rugby, Football365 and more.

Marketing & Communications Skills

Strategic planning; design & brand development; search & SEO; media buying & ad trafficking; PR, events; partnership development, pitches & proposals, email marketing & CRM.

Multiple Platforms

We have managed brands and campaigns across all the major platforms: web, mobile, app, social media, distributed content partnerships and messaging apps.

Global Experience

We have managed and developed people and brands across the globe. We thoroughly enjoy driving effective collaboration to achieve complex objectives across multiple timezones.

Business Acumen

Not just marketing…developing teams, management & development; analytics & analysis; IP & domain names; change management; relocations; acquisitions & mergers.

Simon Griffiths, Associate Consultant

Simon is a content and communications specialist, with over 18 years experience within professional services. Prior to a spell at law firm Shoosmiths, he held a variety of senior positions in thought leadership, corporate communications and PR in a distinguished career at KPMG. Simon is the founder of The Content Equation.

Rob Lawson, PR & Communications Professional, Associate of The Marketing Equation

Rob Lawson, Associate Consultant

Rob is a PR veteran with over 15 years consumer PR experience working with businesses such as Apple, Disney, Marks & Spencer, Specsavers and Mitsubishi. He specialises in betting and gaming communications assisting Aspers, Bet365, Sky Bet, and Bet Butler. In addition to traditional and online PR, Rob is also a professional copywriter.

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